Simon Sinek, leadership expert, explores how leaders can inspire cooperation, trust and change in this innovative and appealing TEDx presentation. Sinek has a simple but powerful model for inspirational leadership—starting with a golden circle and the question "Why?".
His examples include Apple, Martin Luther King, and the Wright brothers, and how they all think, act and communicate in the exact same way—which is the complete opposite to everyone else. Watch this video to see how he codified it and how you can inspire action with your communication style.
Sinek is the author of the classic Start With Why; his latest book is Leaders Eat Last.