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VIDEO: The Power of Persuasion

Updated: May 1, 2020

The power of persuasion is critical for any leader and certainly any CLO. Assistant Professor at the Yale School of Management Zoe Chance says there is an art to persuasion: timing your request for when people will be most receptive, giving them an opportunity to take action in that moment, and making it as easy as possible for them to take that action.

Zoe says: "I find that a lot of the nicest, smartest, most respectful people have a complete misconception about influence and persuasion in that they believe that what we should be doing to influence people is to give them the facts, …but the reality is that we’re not even paying attention to the facts until we’re interested." Watch the 90-second video now.

It’s really important to keep in mind whenever you’re trying to influence people, whether for employee engagement or for investment of senior management, to consider how to get their attention, when will they be most interested, and receptive, and how you can give them an easy-as-possible opportunity to take action in that moment.

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